Laurel Bank Residential Care Home Ltd (“we”, “us”, “our”), registered in England and Wales with Company Number 02423368 and having its registered office at Ebenezer House, Ryecroft, Newcastle-Under-Lyme, Staffordshire, ST5 2BE, operates Laurel bank Residential Care Home.
This Privacy and Cookie Policy outlines how we collect, use, disclose, and safeguard your personal data when you visit our website and use our services.
1. Introduction
At Laurel Bank Care Home, we value your privacy and are committed to protecting your personal information. This policy explains how we gather and use data when you interact with our website, which provides information about our care services, amenities, and events.
By using our site, you agree to the practices described in this policy. If you have any questions about this policy or our data practices, please contact our Information Officer:
- Sarah Benson, at:
- Address: Laurel Bank Care Home
- Telephone: 0161 368 4719
2. Data We Collect
- a. Personal Identification Information We may collect personal details such as your name, email address, telephone number, and any other information you provide when making enquiries, subscribing to newsletters, or contacting us.
- b. Technical Data We collect technical information such as your IP address, browser type, operating system, and device details when you visit our website.
- c. Usage Data Information about how you navigate and interact with our website, including pages visited, time spent, and referral sources (including UTM and referrer data), is collected to help us understand and improve your user experience.
- d. Cookies and Tracking Data We use cookies and similar tracking technologies to enhance your experience and to collect data regarding your usage of our website. This includes information used for marketing and analytics purposes.
3. How We Use Your Data
Your data is used for the following purposes:
- To Provide Our Services: Responding to your enquiries, processing your requests, and offering customer support.
- To Improve Our Website: Understanding how visitors use the site (which pages are read, how people arrive, and which enquiries result) using Google Analytics and our own first-party statistics. This tells us what families find useful so we can improve it.
- To Respond To Enquiries: Details you submit through our enquiry forms are passed to our customer relationship system (Found CRM) so that a member of our team can reply to you.
- To Provide Live Chat: If you use the chat window, what you type is processed in order to answer your question.
- To Secure Our Website: Using Google reCAPTCHA to protect our forms against spam and fraudulent activity.
We do not use your data for advertising, and we do not sell or share it with advertisers.
4. Third-Party Services and Analytics
We use a small number of third-party services to run this website. Each operates under its own privacy policy, and we encourage you to review them.
- Google Analytics 4: To understand how visitors use the site, so we can improve it. Analytics only begins collecting once you accept analytics cookies. Until then it runs in a cookieless mode and cannot identify you or your device. See the Google Privacy Policy.
- AnalyticsWP: Our own first-party visitor statistics, hosted on this website rather than by an outside company. It records basic, aggregated information such as pages viewed and how visitors arrived. It is not shared with any third party and is not used for advertising. You can switch it off at any time using the “Site statistics” option in our cookie settings.
- Chat 4 Business (C4B): Provides the live chat window. It loads on every page so the chat is available if you want it, and stores a small preference in your browser remembering the size of the chat window. If you start a conversation, what you type is processed by Chat 4 Business in order to answer you.
- Google reCAPTCHA: Protects our enquiry forms from spam and automated abuse. It is used on pages that contain a form.
- Adobe Fonts (Typekit): Delivers the typefaces used in our design.
- Found CRM: When you submit an enquiry form, the details you provide are passed securely from our website to Found CRM so our team can respond. This happens server to server; Found CRM does not place cookies on your device through this website.
We do not run advertising, remarketing or social media tracking pixels on this website, and we do not sell or share your personal data for advertising.
5. Use of Cookies and Similar Technologies
What Are Cookies?
Cookies are small text files stored on your device that help a website work and help us understand how it is being used. Some websites also use similar technologies, such as local storage in your browser, which we describe here too.
Your Choices
When you first visit, we ask what you are happy for us to use. Essential cookies are always on because the site cannot work without them; everything else is your choice.
You can change your mind at any time using the cookie preferences button in the bottom-left corner of any page. We also ask again periodically, and whenever we change what we collect.
Types of Cookies We Use
- Essential cookies, always on. Needed for the website to function and to remember the cookie choices you have made. These do not track you.
- Site statistics, on by default and yours to switch off. Our own first-party statistics (AnalyticsWP) and a cookie that records which channel brought you to the site, so we can tell how people find us. These are first-party only, are not shared with anyone, and are not used for advertising. Turning off “Site statistics” in our cookie settings stops them and deletes the related cookie.
- Analytics cookies, only if you accept them. Google Analytics cookies (
_ga and _ga_N6MMH7YSDW) are set only after you choose “Accept all” or enable analytics in our preferences. If you do not, Google Analytics runs without cookies and without identifying you.
- Functional storage for live chat. Our live chat stores a small preference in your browser remembering the size of the chat window. It is not an identifier and is not used for tracking.
We do not use advertising or marketing cookies on this website.
Managing Cookies
The simplest way to manage your choices here is the cookie preferences button in the bottom-left corner of any page. You can also manage or block cookies through your browser settings, though please note that blocking essential cookies may affect how the website works.
6. Data Security and Retention
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, or disclosure. While we strive for absolute security, no online method is entirely secure. Your personal data is retained only as long as necessary to fulfil the purposes outlined in this policy or as required by law.
7. Your Data Protection Rights
You have certain rights regarding the personal data we hold, including:
- Access: Request a copy of your personal data.
- Rectification: Ask for correction of any inaccurate or incomplete data.
- Erasure: Request deletion of your personal data (subject to legal requirements).
- Objection: Object to our processing of your data.
- Data Portability: Request your data in a structured, commonly used format.
- Withdrawal of Consent: Withdraw consent for data processing at any time (without affecting the lawfulness of processing prior to withdrawal).
To exercise these rights, please contact us using the details provided on this page.
8. Changes to This Policy
We may update this Privacy and Cookie Policy periodically.
Any changes will be posted on this page with an updated effective date. We encourage you to review the policy regularly to stay informed about our data practices.
9. Contact Us
If you have any questions about this Privacy and Cookie Policy, or if you wish to exercise your data protection rights, please contact:
- Sarah Benson – Information Officer
- Laurel Bank Care Home
- Ebenezer House, Ryecroft, Newcastle-Under-Lyme, Staffordshire, ST5 2BE
- Telephone: 0161 368 4719
By using our website, you consent to the collection and use of your information as described in this Privacy and Cookie Policy.
Thank you for trusting Laurel Bank Care Home with your personal data.
